Hey, Dave here.
Let's cut right to it...
This is the most important page on the website. Please read this entire page, because I'm going to give you the secret to systemizing right up front...
This is the first course in the 6-course series, Systemize Your Bar/Restaurant, and we start with finances because it is arguably the most important step.
After all, no money, no bling bling.
But before talking about finances specifically, let's talk about why systemizing your entire business will be the smartest decision you'll ever make.
After you read this, I want you to take a moment to really think about what it means to systemize...
Because this is the crucial difference between what mega-successful companies do and what everyone else does, and it's why my clients make more net profit than most of the corporate giants.
It will work for you too - absolutely guaranteed.
All you have to do is make sure to execute the steps and systems on a daily, weekly and monthly basis.
If not, if you just keep doing your own thing, you're going to wind up with the exact same mediocre results you've been getting.
I guarantee that as well...
Ok, here goes...let's get to that secret and why you're here...
The success of your bar/restaurant is not dependent upon the theme or the food or the drinks or even the people who work there.
That might surprise you, but bars/restaurants aren't struggling because of what they sell or who sells it...
They're struggling because of how they sell it.
This is where most bar/restaurant owners and managers get it wrong.
And the actual product you're selling? It isn't mojitos and rib-eyes, my friend.
The product you should be selling is the business itself.
That's right: the business is the product.
Confused?
In other words, when you create systems (rules, standards, guidelines) that clearly define how the people and the food and the culture should operate on an hourly, daily, weekly basis, then you are creating a business whose results are dependent upon systems rather than people.
People are important, but left to their own devices, they will act in their own self-interest, which is out of alignment with the mission of the business.
Systems, or "the way we do things" is the only way for your people to bring the business to life in the most consistent way possible.
Seriously, stop and think about that for a second...
Systemized, precision businesses--with well-defined and predictable standards of operation--are the most successful businesses in the world today.
It's profound, right?
Because you do know that 8 out 10 bar/restaurants fail in the first 18 months, right?
And even when they don't fail, they trudge along, struggling, the epitome of mediocrity.
Imagine having a system in place that 100% replaces your current chaos with order.
Imagine having a business with results that are 100% dependent upon systems rather than who you hire or what's on the menu.
Nobody does this.
At least most people in our industry don't, and those who do are a rare breed.
Think about it: people don't go to Starbuck's on Main Street to see Becky and get a decent cup of coffee.
They go to Starbuck's because it's familiar and they can get the same experience walking into any Starbuck's in the world. Over and over again.
They know what they're going to get every single time, and that might seem mundane and boring, but people are creatures of habit. They seek familiarity and comfort.
So give them what they want. Every single time.
All this is to say, you (and other owners/managers) are not failing at running a successful bar/restaurant.
The systems you have in place are failing.
Or more accurately, the lack of systems you have in place are causing disorientation and disarray that has everyone stumbling around in a fog.
The secret then (I know you've been waiting patiently) is creating a system that runs the business, and then training your staff to run the system.
Ahhh-haaa! Make sense?
It's not rocket science or some sort of Hogwarts wizardry.
It's simply putting systems in place that produce predictable and consistent results based on the discipline and standards that have been set.
This is how important systemizing is.
And there is a reason finance is the first course: no cash means no electricity, no food, no drinks, no jobs. No doors staying open.
In order to systemize your entire business, we need to start with the very thing that runs the world first.
And one of the first things we are going to do, besides track where your money is going, is define where it's being wasted and then how to fix it.
All in an easily-defined and executed, systemized manner.
Now, one more thing you need to understand and then we'll move on to what exactly the Systemize Your Finances course gives you...
Here's a truth you may not want to hear: the bar/restaurant you currently run is a direct reflection of you. In fact, your entire life is a reflection of you. That's how it works.
If you're disorganized, your life/business will be disorganized. If you're disinterested and distant, your life/business will be uninteresting and shallow.
Systemizing gives you the ability to run your business in a way that will allow you the time and freedom to do more of what you love.
In other words, to become a great bar/restaurant (and I mean a kick-ass packed bar/restaurant) you have to act like a kick-ass business long before your vision is discovered.
And that means now! Start systemizing your vision now.
And it all starts with your money.
I hope that all makes sense, because the success of your business depends on it.
Now let's move on to the sales-y stuff and what you get when you climb in bed with me...
Cheers,
Dave
P.S. Putting systems in place may lead to such side effects as: improved efficiency, consistency, predictability, profits, morale and a dynamic company culture among the staff.
Just sayin'...